Big Issue - Paddington

Firstly, upon looking at the location used in this poster, we see that they have used a snowy street in london - with the big ben visibly in the background, its clock face illuminating the night. I believe they have used this to highlight the fact that london contains the most homeless people in England, and so in weather like this, the beauty of the city is lost by homeless people struggling for survival. On a lighter note, i believe they have used london because the theme is based on Paddington - an iconic British character. Due to this then, with them both coupled together it makes the magazine seem very nationalistic which may push people to buy it. Interestingly, on this predominantly British cover, it is captioned with 'migrant' which is almost then an oxymoron for the cover, but is used to show how the british should accept people being in our country and city.

In terms of the camera, we see that it is a long shot as well as a low shot, meaning Paddington is looking down on us and waving, thus creating the image of him being friendly and drawing in the reader with this eye to eye contact. This friendly image also refers back to the idea of immigrants and the homeless, whoa re portrayed by other media as being violent and to be feared.

 Upon looking at Paddingtons clothing, we see it follows the traditional paddington theme, though still holds a classic British look to it. Furthermore, the deep blue of the coat stands out from the lighter blue in the background, though isn't so vibrant as too take focus off the caption. This blue used throughout also gives across the idea of intelligence, trust and warmth, which again may be done to reveal the true colours of the homeless and migrants in society. We also see, that the one different colour in the post is his red bucket hat which truly stands out from the rest of the poster, and i believe the Big issue were keen to focus on this because it is the staple clothing item Paddington wears - instantly allowing readers to recognise the character. Finally, grouping these colours together we get red, white, and blue which are quite obviously the colours of the union jack. By incorporating this then, it adds to the nationalistic theme of Britain.

 The typography and font of the cover is another key factor which adds to the theme being portrayed. Vibrant gold lettering firstly adds a very upmarket look; which, coupled with the london background almost references to money, contrasting the whole basis of the magazine aswell as working to draw in readers who may be put off by it being to do with homelessness. Aswell as this, it is all written in capitals making it easier for those reading from afar to understand it, and so possibly drawing more people towards it. We see as well that the font used matches the big issues logo font to an extent, so by doing this it makes the cover look more profesional and suiting.