Nobody to love + Red light

Firstly, dance music represents its fanbase because of the demographic that tend to listen too the music. It is usually younger teens that listen and watch these videos, and younger people tend to want freedom - which is why the ideologies relate so much too them. This is prominent in both the videos as they use young actors being free across the world and doing whatever they feel like doing.

The key ideologies in both are like i mentioned above of freedom and independence. We see this from them always being in very scenic countries and locations with little people around them, then doing very impulsive things such as jumping in water and going off with random people.

The tone of the two videos is interesting as it creates a tone of joy and happiness with these two people enjoying life and spreading that happiness. On the other hand, there is a heavy focus on the 'Male gaze' due to the girls actions and the clothes they are wearing. In both videos many low angle shots are used specifically to draw attention the the girls bums, and this continues throughout with several very suggestive and inappropriate shots being used with the women in little clothing. Furthermore, we see a shot on 'Red light' where the women are cleaning the car in a sexual manor. This is in a way making the women look independent about their sexuality and gender as well, so is empowering for them. In another sense though, they are being objectified because of their bodies and the whole video is almost centred about their aesthetics.

Finally in 'Nobody to love' we see cultural representation is interesting from how these two white girls are parading around these poor parts of third world countries almost showing off their privileged lifestyles.