Jungle book 1967

Jungle book 1967

• Released by Walt disney productions. Created by walt disney studios.
• Is a historically significant media product.
• 1967 film is currently one of most successful films of all time (taken over 100billion us dollars)
• Followed a traditional pattern of production, distribution and association.
• Enjoyed a second life on video and DVD.
• Disneys animation studio had been responsible for developing many of the techniques and ways of working that became standard practices of traditional cel animations, pioneering the art of storyboarding and developing the use of multiplane to create an early 3-D like effect.
• Dinseys personal control of the whole studio affected all stages of production.

Cel animation:

• Animation cel/layer (mouths etc)
• Hold cell layer (character 2)
• Hold cel/layer (character 1)
• Background layer

Rudyard Kipling - originally wrote Jungle book.

Director - Wolfgang retterman

To turn into film, many of original characters and situations were cut out, creating clear storyline.

• Wolf cubs were based on dogs from 100 dalmations.
• Backgrounds were hand painted, with exception of waterfall, mostly consisting of footage of angel falls in Venezuela
• JB was created on transport cels, a technique patented by earl hurd in 1914.
• JB uses Xerography, copying the animators drawings onto a light sensitive aluminism plane and then onto cels, unlike the old, painstaking hand - inking process, tracing the from paper drawings.
• Cel animation was expensive and time consuming.

Copyright legally protects an author's works and as a result, it is vitally important to big companies like Disney. Copyright usually lasts for 70 years. 

Disney’s efforts, and those of other multinational corporations with soon-expiring intellectual property, seem to have paid off. In 1976 -- just 8 years prior to Mickey’s expiration -- Congress completely overhauled U.S. copyright law to conform with European standards. This new law expanded already-published corporate copyrights from 56 years to a maximum of 75 years. All works published prior to 1922 immediately entered the public domain; all works published after 1922  (including Mickey Mouse) were entitled to the full 75 years of protection. Just like that, Mickey Mouse extended his copyright death 19 years -- from 1984 to 2003.

By the mid-1990s, Disney again began to feel the impending doom. In addition to the 2003 expiration of Mickey’s copyright, Pluto was set to expire in 2005, Goofy in 2007, and Donald Duck in 2009. The gang, collectively worth billions, had to be retained, so Disney began lobbying again.

In 1997, Congress introduced the Copyright Term Extension Act, which proposed to extend corporate copyrights again -- this time, from 75 to 95 years. To ensure the bill passed, Disney cozied up to legislators.

The 1967 Jungle book is rated "U (Universal)|" -  Contains no material likely to offend or harm. This could be because it is animated so does not look as realistic.

The 2016 on the other hand, the 2016 is rated PG. -  mild threat. Possibly because it is live action so looks scarier. 

Jungle book - production processes:
Conception: idea generation
Pre production: Planning, script
Production: Filming
Post production: Editing, sound
Release: distribution


Ownership, distribution and marketing - Jungle book.

• Walt disney was personally at the centre of most of the decision making.
• Disney's politics were conservative, right wing and this affected the representations constructed within the film.
• Jungle book got re released 4 times after initial release.
• Disney was starting to get bigger with theme park.
• 'We never thought in terms of making the jungle book a box office smash' - Floyd norman, Disney animator.
• 'If the picture was a flop and walt was happy, we were happy'
• Jungle book budget - $4million - though made $205 million worldwide.
• Released on VHS in 1991 (UK 1993) and DVD in 2007.
• Occasionally Disney films are 'vaulted' meaning not available.
• Vinyl soundtrack was first record to recieve gold status.
• Disney produced live action version in 1994.
• Disney is vertically intergrated- they owned all production processes.
• Disney was fully in control.

Ownership, marketing and distribution:

'Disney leads the world in the production and distribution of popular culture. Whats more they can use their incredible back catalogue of production and re present it for new audiences. To have this incredible vault of content that they can go back to and re imagine, re tool and recreate for todays audiences.

Alan horn - Disney chairman

Disney are re imagining classic films.

Silo system - programme where each division stays in its own lane, and isn't pressured to make more movies than its marketing machine can handle, while maintaining quality controls.

Disney is a conglomerate.

Disney uses social media - media convergence.

Was produced in 3D.