Lucozade:

Firstly, what we notice is that the background is blue and the font is backed with yellow. These two colours are used always by the brand, and so it makes it easier for it to be distinguished as a lucozade image. Another point is that yellow has the connotations of the colour of the drink and is quite a vibrant powerful colour - much like how the drink should do to you. With blue, this has connotations of the ocean and water, which is almost trying to entice people to buy the drink and make them think about drinking. The font we also see is very harsh as it is in all capitals and rather big, this refers it almost to sport as being very powerful - not just a mellow smooth font. Next, what we also see is the photograph of Gareth Bale, who is portrayed as looking aggressive though also determined. By having him displayed with this expression it once again implies that by drinking lucozade you will be very determined and ready for sport. Also, we see the lighting of the photo and the positioning emphasises his cheekbones and very slim face, so could be showing how he is in good physical shape, due to drinking Lucozade before he plays. Something else to notice about the lighting is the way he appears to have sweat on his face, showing how active he is which once again could have been done to entice people to buy the drink before working out or doing sports. We can see that the photographer would have directed Gareth to give this aggressive look towards the camera in order to make it seem as if he is looking directly towards the reader, and the photographer would be doing this all to create a harsh look.

The caption "In a different league" instantly connects to Gareth due to football leagues. Once looking further into it though, suggesting you are in a different league could refer to the effects of drinking Lucozade, as it makes you better than everyone else athletically, so you are in your own league of talent. The way so little words are used and it is just as statement also acts as showing the confidence in the brand knowing what the drink will do, and they just state you will be in a different league. Moreover, the statement could be referring to the drink itself, and so advertising it as being in a different league to competitor drinks.

Overall, all the above factors have worked to create this certain image of the lucozade brand, and the benefits it has given. To people seeing the advert it heightens the impression that Lucozade is a drink focused on sport, and that by drinking it you will perform to the best ability.




Firstly, upon looking at the shelter images we see three actors who all portray very expressionless faces. By doing this it helps the audience see this as being the face of homeless people, and so this makes the reader feel sympathetic and thus connect to the advert even more. The facial expressions of the actors is directed straight into the camera lense and so staring directly at those viewing it, which once again helps the person looking to build a connection and feel as if they are staring into the eyes of someone homeless. The lighting of the actors is important also, as with this it is almost as if they are emerging from darkness, because what surrounds their face is dark, and so this may be implying that shelter brought them out of a dark place. On the other hand, by having them be shown with such bright faces it makes them look pale, and so heightens the look of them being ill and once again allows the viewer to feel sorry for them. Another point we see, is that the people in the images are not deemed as homeless at first sight because they are in a natural environment, meaning firstly anyone can be affected by homelessness, but also it is really humanising these people, and taking away the stereotype of them being so dirty and wrapped in blankets, which i believe connects more strongly to the person reading. It is clear that the facial expressions conveyed are done to show the sadness in the faces by making it seem so expressionless. Also, despite looking ill, all the actors seem very clean and unlike the stereotype, which is showing how homelessness can effect anyone and so helps connect to the person viewing it, like it can be anyone around them. The way the font and text connects with the images themselves, works to build a new idea of how they look. The red colour and font seeping back into the image, coupled with what is written themselves creates the idea of desperation in the people.

The way in which three seperate images are used together to create one, is interesting as it is in a way singling out the person viewing it. By having three images of the homeless it in a way makes the person looking feel guilty as the eyes are on them, and as if they should help out. Also though, as there is three it is more impactful than just one as it shows how it is lots of people that are effected but also that shelter has helped more than just one person.

Analysing the font, we see firstly it is put in blood red and instead of sitting right on top of the picture, it partially blends in with it. The blood red has clear connotations of death and so suggests the truth about the homeless, though the way it blends in to the face is done so the person viewing can see the eyes of the people, and the sadness in those eyes. Looking at the font aswell, we see that it is very large and in bold to emphasise the life of the homeless, though also to portray that it is an important thing. What actually captions the images though, is important as it is as if they person looking at the advert is being individually spoken to - making it seem as if they themselves need to help. The captions of "but where will we live" are almost referencing the thoughts of people as they realise they are made homeless, and is different to what we usually see on the homeless like them begging for food, it once again humanises the people and makes the people reading see the desperation.



Now we look at the Amnesty international poster which is clearly done to imply some form of message. Firstly, we see that much like in the shelter poster the colour of blood red is used to to emphasise how the poster is about something powerful, and even suggesting connotations of death. Another point about this is how we see this hand which is obviously the centre piece of the poster, which is firstly displaying a peace sign, when doing a task of cutting wire which is rather dangerous. By having this it is suggesting how they will fight for human rights, though in a peaceful way. Futhermore the fact that they are cutting barbed wire is referencing to the strength of this community, which is because they can cut a barbed wire so easily with their own hands. Something else which should be focused on much like the shelter one, is the font. The font is similar to a WW2 font, and at the time WW2 propaganda posters would be much like this, showing the strength of the British and how they unite to win. Due to this then, by having similar fonts it shows people viewing how Amnesty international feel they are as strong and determined as the British army in war time. Also, once looking at the barb wire means is very important, because barbed wire is usually to restrict people and stop freedom. Therefore, this correlates as it shows how amnesty international is fighting for peoples freedoms, and the blood red on the hand suggests they will fight through pain to achieve this.