The brand I Intend to create will certainly incorporate fair-trade as its USP, aswell as targeting the luxury clothing market though with something fresh that will stand out to people willing to spend more for fair-trade. My overall intention is to present Fair Trade clothing in outside surroundings - showcasing the brand, Fair Trade Fashion, and how Fair-trade is a new fashion statement. I want my product to fit into into the luxury clothing market among the likes of Louis vuitton and Gucci though in a lower price bracket. I will advertise using two billboard posters. Because the product is entering such a competitive market that is constantly in the light, i believe it will attract a great deal of attention for what it is and so from the campaigns it should get into the limelight. I believe profit will come from the product due to its higher price point, though customers will be happy to pay that because of what it is.
Pitch
With my brand i have chosen to name it 'Giusto' which translates to the Italian word for 'Fair', because of Fairtade being the key part of it. I chose to use it though as it has a luxurious sound to it, and the fact it is Italian translated could imply quality - something i want my brand to be known for. Another reason i have used this name, is because i want my brand to sit amongst the likes of Gucci and Louis Vuitton, though with the emphasis on FairTrade. Due to this then, the types of people who will buy them for the interesting brand name will look at mine in a similar way.
Upon looking at my poster i have directed the model to look powerful yet elegant, in order to enhance an aura of luxury, whilst also displaying aspects of the clothing.
www: Some focus on the audience and branding.
ReplyDeleteebi: You need to link this to the media framework by talking about the conventions of posters and these kind of campaigns as well as far more detail about audience demographics and your concept on your poster. Where are your mock-up posters. Please post them.