OK Go - representation

To begin with, we see from the music that Ok Go are clearly an alternative/indie band, and we acquire that same idea from the music video. We see, that a big part of their status is based not their music videos, due to the fact that they clearly put a lot of time into making them different to others. Many music videos at the moment tend to be very sex orientated and follow the same basis, though we see with Ok Go that they prefer to have something people will remember. Next, we see that how the videos are filmed play a huge factor in it, with 2 of the videos being filmed in stop motion. Stop  motion allows a lot of creativity as it can look so different from usual filming - adding for a comedic effect. Furthermore, this emphasises the time and effort put into the filming which may show what the brand wants to be represented as - working hard for the entertainment of the viewers. Looking at 'Here it go again' we see that it is filmed in one take, though the one take is of something that  would require weeks of rehearsal and so again shows just how much effort was put in, though is still a very creative video, and really started the bands persona of creative videos. Something else to be considered, is what the band wanted to achieve when making these videos, and i believe this stems from their beginning video - Here it go again. When this was released it went majorly viral, and so i believe by making more out of the ordinary videos again these days, they hope to achieve the same viral success.