Dance music analysis

This is avicii's current website, and although there is nothing specific to view, it still acts as a tribute too him and his death earlier this year. The artist is represented as being very modern from his website, though in a sense even though his album art is used it symbolises life. The audience is looking out of a cave to a golden tree. this could symbolise the beauty of life and nature. Also, there are birds flying away from the trees which shows really the circle of life. On his website, despite there being little options to click on, there is links to the spotify. This works too keep his music popular despite the lack of advertisement since his passing.

Looking at sigala, we see the website is very similar to their music videos in terms of the vibrant style. This is also for advertising their new singles, as well as tour dates and such. There is an exotic and beautiful location in the background, which appeals to the target audience of free young people who are wanting to travel. It also represents the freedom of the younger generation, and the way it is slightly blurry is showing the editing.

Skrillex website is rather different as instantly it gives you the links to different websites which have things you might want to visit. Clicking on the 'store' option it directs you to a site with an interacting 3D video with the skrillex logo, and below that all his merchandise is listed.

21 Savage is a famous rap artist, and his website has a very orderly layout adopting a slideshow of pictures of him. The pictures of him relate to what he focuses greatly around - and what many similar rappers focus on which is money. We see him holding a chain laced in diamonds, with even more beside him housed in a Louis Vuitton case.

Coldplay contrasts these other artists greatly as they are much more of a soft rock artist. We see the colours used are in coordination with the albums, an is very colourful suggesting how they are unique. Also there are drawings on the cover in a childish way, suggesting how they are not too serious as a band yet like to have fun. Also,  looking at these colours of the rainbow we see they are that of a rainbow and this tends to symbolise equality in todays society.

Many things that all of these websites have in common is that they all adopt a very modern and sleek layout. It is very easy to move around the website and transitions from one page to the next tend to be very smooth. What we also see, is that the websites either tend to adopt a very vibrant layout or a rather monotone one adopting greys and blacks - a trendy colour scheme currently.

Dance conventions:
- Fast beat
- Repeated rhythm
- Drop
- Summer vibe
- Electronic vocals sometimes
- Vocals tend to have one upbeat chorus
- Tends to be a build up followed by a drop and then the build up again
- The song tends too sound like a remix

Dance artists:
Sigala
Avcii
Marshmello
Chainsmokers
Martin Jensen