1. Consider what would some examples be of more liberal values / opinions? Why would someone vote Labour?
2. Consider what would some examples be of more conservative values / opinions? Why would someone vote Conservative?
3. Where do other parties fit in to this Left - Right continuum (e.g. Liberal Democrats, The Green Party, UKIP, etc.)?
4. Why would a group of people (e.g. a political party) change their stance in terms of key issues?
5. Why would an organisation support a certain political party through its media products?

1.‘The Left’ is associated with ‘Liberalism’, ‘Socialism’, and ‘Communism’. This means that people who represent this party - Labour’s Members of Parliament - and those who vote Labour share a set of values and ideology that tend to be more liberal. People who vote Labour are sometimes referred to as being more ‘Left Wing’. Communism would be an extreme left position. The reason people may vote for labour, is because they believe in what the politicians say, and feel the poor should be helped by the rich, as well as the rich being taxed more.

2. Consider what would some examples be of more conservative values / opinions? Why would someone vote Conservative?

‘The Right’ is associated with ‘Conservatism’  and ‘Nationalism’. This means that people who represent this party - The Conservative Party’s Members of Parliament  - and those who vote Conservative share a set of values and ideology that tend to be more conservative. People who vote Conservative are sometimes referred to as being more ‘Right Wing’. Nationalism would be an extreme right position.

Full radiohead and unfinished symphony

Radiohead are an English rock band from Abingdon, Oxfordshire, formed in 1985. The band consists of Tom Yorke (lead vocals, guitar, piano, keyboards), Jonny Greenwood (lead guitar, keyboards, other instruments), Colin Greenwood (bass), Phil Selway (drums, percussion, backing vocals) and Ed O’Brien (guitar, backing vocals). They have also worked with producer Nigel Godrich and cover artist Stanley Donwood since 1994. The band are seen as rather alternative and didn't follow the norm of modern pop culture. Their music is very deep though seems rather eerie at the same time and clearly is directed to maybe an older audience - with lyrics that have a deep and mature meaning. The band also have a big emphasis on creating very bizarre and seemingly strange music videos, though scratch under the skin of them and most times they reveal a very harsh and meaningful message. Looking at the promotional images of the band on Google Images, you are greeted with something different to what would usually be portrayed in order to entice people. You receive many similar images of just each band member lined up possessing very expressionless faces. These are also usually accompanied with a bland or black and white filter - unlike very eye catching and vivid images of other groups. This is almost highlight their vow to not follow the norm of pop and to be them with having the music matter most.

In 1992, Radiohead released their debut single named "creep". Soon after, it became a worldwide hit due the release of the band’s debut album, Pablo Honey in 1993. Their popularity and critical standing rose in the United Kingdom with the release of their second album, dubbed "The bends" in 1995. Following this, Radiohead’s third and arguably best album, OK Computer in 1997, propelled them to international fame; with an expansive sound and themes of modern alienation, it is often acclaimed as a landmark record of the 1990s and one of the best albums of all time. The group’s next album Kid A (2000) marked a dramatic evolution in Radiohead’s style, as they incorporated influences from experimental electronic music, 20th-century classical music, krautrock, and jazz. Despite initially dividing fans and critics, Kid A was later named the best album of the decade by Rolling Stone, Pitchfork and the Times.

Overall, Radiohead have sold more than 30 million albums worldwide. Their work places highly in both listener polls and critics lists of the best music of the 1990s and 2000s. In 2005, they were ranked 73rd in Rolling Stone’s list of “The Greatest Artists of All Time” though In 2009, Rolling Stone readers voted the group the second best artist of the 2000s.

A moon shaped pool is Radiohead's most recent album, and adopts many strings and vocals in the songs. This album was released worldwide across many digital music services and to immense success. Radiohead recorded A Moon Shaped Pool in southern France with longtime producer Nigel Godrich. It includes several songs written some years earlier like "True love waits" dates to at least 1995, "Burn the Witch" to 2000 and "Present Tense" to 2008.A Moon Shaped Pool was acclaimed by critics and appeared in many publications' lists of the year's best albums. It was the fifth Radiohead album to be nominated for the Mercury Prize, and was nominated for Best Alternative Music Album and Best Rock Song (for "Burn the Witch") at the 59th Annual Grammy Awards. It also topped the charts in several countries, becoming Radiohead's sixth number-one album in the UK and a bestseller on vinyl. It was certified goldin the UK on 24 June 2016.

"Burn the Witch"	3:40
2.	"Daydreaming"	6:24
3.	"Decks Dark"	4:41
4.	"Desert Island Disk"	3:44
5.	"Ful Stop"	6:07
6.	"Glass Eyes"	2:52
7.	"Identikit"	4:26
8.	"The Numbers"	5:45
9.	"Present Tense"	5:06
10.	"Tinker Tailor Soldier Sailor Rich Man Poor Man Beggar Man Thief"	5:03
11.	"True Love Waits"

The song Burn the Witch and its accompanying video have a dark undertone to them, that is evident once watching said video."Burn the Witch" was released on 3 May 2016 as the lead single from their ninth studio album A moon shaped pool (2016). Radiohead developed the song for over a decade, first working on it during the sessions for their fourth album, Kid A (2000). It features a string selection playing col legno battuto, producing a percussive sound, arranged by Radiohead guitarist Jonny Greenwood.

"Burn the Witch" was accompanied by a stop-motion animated music video that pays homage to the 1960s British children's television programme Camberwick Green and the 1973 British horror film The Wicker Man. Some critics interpreted the lyrics and video as a warning against groupthink and authoritarianism.The song received positive reviews and was nominated for Best Rock Song at the 59th Annual Grammy Awards. In an interview with Billboard, the animator behind the video, Virpi Kettu, discussed the motives behind “Burn the Witch”. Interestingly, she believes the video was intended to be happier than the song. “They wanted the video to contrast with what they’re playing and to wake people up a bit,” Kettu explained. She also said that the band wanted the video to raise awareness about Europe’s refugee crisis and the “blaming of different people, the blaming of Muslims and the negativity” currently engulfing European politics. 

Verse 1:

Stay in the shadows

Cheer at the gallows

This is a round-up

While “shadows” are often associated with unsavory activities, the authority figure that lends its voice to the song actually wishes its subjects to remain anonymous, to steer clear of any potentially revolutionary limelight. It also prefers them to be unenlightened, trapped in Plato's Cave and staring at shadows on walls instead of seeing the “light.“ Meanwhile, it urges the people to cheer on the punishment of disobedient peers who have been "rounded up,” thereby ensuring conformity.

Pre chorus

This is a low-flying panic attack

Sing the song on the jukebox that goes

This seems to be a reference to the popular saying: “Flying under the radar”, meaning “untraceable” or “invisible”. The people are severely panicking (so much that it is a “panic attack”) but they don’t even know it.

Low-flying attacks were historically carried out by bombers, flying low to avoid radar. This is a play on words; instead of a bombing attack it’s a a panic attack, one that the sufferer is not aware of until it’s upon him.

Could refer to use of drones by law enforcement, and/or technologies sometimes believed to induce panic in the subject without their being aware of the source, such as infrasound/ultrasound and microwave radiation, used for crowd control.

Chris Hopewell is an English Music Video director who has directed videos for Radiohead and several other bands. His video for Radiohead's "There There" received an award for art direction at the 2003 MTV Music Video Awards. Also, he directed the Burn The Witch video which could be the reason to went on to become so popular. This was his return to directing with the spooky stop-motion folktale, and it took Hopwell and the rest of the team 14 days to animate it. 

The video is greatly related to the 1973 film "Wicker man" which is a horror in which a policeman visits a suspicious island upon receiving reports of a dead girl. He investigates the island and is greeted by its inhabitants who are constantly performing weird acts - all related to paganism. The ending of the film then reveals to us a large wicker man set up on the coast of the island, where the people in the town capture the policeman and place him in it, followed by lighting it with fire; burning him and several animals trapped inside. The film was very famous at the time due to its bizarre move from usual horrors at the time, though its excellence was enhanced by the fact it was directed by Robin Hardy. This famous film was mixed with the children's tv show trilogy of Camberwick green, Trumpton and Chigley. The original Trumptonshire trilogy - Camberwick Green, Trumpton and Chigley - was created using stop motion animation and actual 3D scaled down models. The entire trilogy consisted of 39 x 15-minute episodes. All 39 episodes were first broadcast on BBC1, airing before the midday news. The original footage had to be located – some footage was found in the family's attic and some deep in the archives of BBC Worldwide in Perivale. Due to this, the stop motion animation and similar character looks mixed with the theme of The Wicker man equated to an eerie and peculiar  music video. 

Both songs convey a very different message and have a very different theme. With Unfinished Sympathy, we see a seemingly traditional love song that is contrasted with an up tempo Trip-hop beat to accompany it - equating to a nice mix of the two. the song speaks about someone who has been hurt by love - possibly a breakup - and is singing their feelings. You can see his from the repeated line of 'Really hurt me baby, really hurt me baby' as well as 'I know that I've been mad in love before and how it could be with you'. From these lyrics, and the passion they are sung with, we see that the song is clearly about how a woman has had her heart broken and has been hurt by a man. On the other hand, once analysing the softly spoken lyric of Radioheads Burn the Witch,  it states in one of the lines 'This is a low flying panic attack'.  This seems to be a reference to the popular saying: “Flying under the radar”, meaning “untraceable” or “invisible”. The people are severely panicking (so much that it is a “panic attack”) but they don’t even know it. Low-flying attacks were historically carried out by bombers, flying low to avoid radar. This is a play on words; instead of a bombing attack it’s a a panic attack, one that the sufferer is not aware of until it’s upon him. This therefore, could refer to use of drones by law enforcement, and/or technologies sometimes believed to induce panic in the subject without their being aware of the source, such as infrasound/ultrasound and microwave radiation, used for crowd control. Though upon looking more loosely at the songs message as a whole, we see its repetition of 'Burn the witch' throughout, which accompanies the video that features a stop motion video in the form of the children tv programme Trumpton, though we see that the story of it follows the famous horror film 'The wicker man' in which a policeman visits a small island due to hearing about the death of a girl, though he is introduced to paganism there and eventually he is burnt in a giant wicker man. This strong juxtaposition creates an eerie feel, and the lyrics of 'Red crosses on wooden doors, and if you float you burn' emphasises this. 

The lyrics used in both songs convey very different messages to the audience. Firstly, Unfinished Sympathy is almost a woman conveying to the audience how much your love for someone can be ripped apart when they hurt you, and just how devastating that feeling is. It goes on to show how powerful that is with stating 'Like a day without a night', which is showing how bad them being separated feels, it's as bad as day not having night. On the opposite end of the spectrum however, in Burn the witch we seem to get much more cryptic messages that act as almost a warning to the audience. We get a repetition of 'we know where you live' which to the audience seems rather scary, though looking in further and the previous analysis on what the government are doing to control us, the song could be referring to how the government are trying to put fear into us sswell as giving us threats.

Upon looking at the videos of each and how the artists are represented, we once again see a major difference in both. To begin with, in Unfinished Sympathy we see the main vocal artist Shara Nelson going about daily life, walking along the streets of New York. In the video she is represented as an everyday person and interestingly not as a celebrity or anyone special. She walks among everyone else though is not hassled for photos and such like it may be in a real life scenario, which could be showing us how the artists are normal people. An interesting point about this video though is that all 3 other band members appear throughout the video, simply walking in the background. We first see an out of focus image of Daddy G walking with his son behind Shara, which for those who don't know the band would look like normal person - possibly what they are trying to get across, that they don't care about fame. We then see Robert Del Naja come from a telephone box and start walking much the same though drops off, then finally 3D appears towards the end. Overall then, the artists in this video are all seen as so normal doing a normal everyday thing and wearing normal clothes - much like outlandish outfits worn by other celebrities in videos at the time. In contrast to this, Burn the witch doesn't feature any of their band members in the video, which for the band is rather different as we usually see the lead singer appearing in them all however bazar they my be. By doing this, it may be how they are tying to take the attention of themselves in order to let people understand the story, aswell as the seriousness of the message they are trying to get across. I believe the videos successfully represent the artists in the way they want to be, as with Unfinished Sympathy we see such a plain every day video which is what Massive Attack wanted, instead of the bold and stereotypical celebrity videos that we usually see. Also, with Burn the witch, by having no show of the artist we can very easily understand the story on its own and take the attention off who is making the music, and more to the message they are giving. Therefore, by not including the band members themselves, it relates to how the band are in themselves and how they don't focus on being noticed - only the music.

The film making in the two respective videos are worlds apart, though very important and spectacular in themselves. With Unfinished Sympathy, the main focal point is not only the fact that the video is filmed along a busy new york street with this main singer walking past every day life, but also how this one video is filmed in a continuous shot. To film a video like this takes time and skill, and was not utilised by many other artists at the time, and so was very unique. By filming in a continuous shot, it allows the viewer to become more immersed in what they are watching and really understand what the video is about, as it is creating the impression of walking with Shara Nelson. I believe Massive Attack also used the style as a way to set themselves apart from the rest much like their music was at the time. Upon viewing Radioheads video we again see something so bizarre and fascinating, but completely different to Massive Attack. Burn the Witch features a stop-motion animation to act out the story of the wicker man. This horror film story line is acted out by the childish characters from Trumpton, which i believe was a purposeful contrast by Radiohead in order to keep up their repertoire of videos that are not the norm. 

If we look closer as to why Trumpton and The wicker man are featured in Radioheads video, we can see that what he has firstly tried to do, is to create this creepy feel to the video which matches the odd lyrics in the song. By having childrens tv characters act out a horror a twisted horror film focusing on paganism, it unsettles the viewers though in a way can be rather intriguing. 

Firstly, i believe that representations of the artists in the videos can portray to the viewer and listener a whole different perspective on the song as a whole, aswell as the band/artist. Many different genres of music will represent the people in entirely different ways in videos, possibly to appeal to different target audiences and promote a side that that audience will appeal to. For example, with an artist such as Justin Bieber - who is very trendy and modern - in his videos we may see him appearing with girls and being intimate with them whilst showing the camera many topless shots. This therefore, would promote him in a good way as teenage girls are attracted to him and like seeing him being overtly sexual towards a woman. Another point, is that representations in music videos work well to reinforce the character that many may here simply from the words. When accompanied with a video you can work with what the artist sings/speaks about and so that promotes the type of musician that they are. The video also can help to truly describe the passion that many artists sing about and so add to the emotion that the person watching and listening will feel about the song and so in terms of representation, it can really allow the person watching to understand what the song is about. 

Upon looking at the videos of each and how the artists are represented, we once again see a major difference in both. To begin with, in Unfinished Sympathy we see the main vocal artist Shara Nelson going about daily life, walking along the streets of New York. In the video she is represented as an everyday person and interestingly not as a celebrity or anyone special. She walks among everyone else though is not hassled for photos and such like it may be in a real life scenario, which could be showing us how the artists are normal people, or want to be seen as 'normal people'.un An interesting point about this video though is that all 3 other band members appear throughout the video, simply walking in the background. We first see an out of focus image of Daddy G walking with his son behind Shara, which for those who don't know the band would look like normal person - possibly what they are trying to get across, that they don't care about fame. We then see Robert Del Naja come from a telephone box and start walking much the same though drops off, then finally 3D appears towards the end. Overall then, the artists in this video are all seen as so normal doing a normal everyday thing and wearing normal clothes - much unlike outlandish outfits worn by other celebrities in videos at the time. Another point, is the representation of street life in the video, as we see all forms of it ranging from bikers to the vibrant clothing of black females at the time. This representation highlights how the artist is centered around the street and so promotes what they believe in, and possibly where they came from. In contrast to this, Burn the witch doesn't feature any of their band members in the video, which for the band is rather different as we usually see the lead singer appearing in them all however bazar they my be. By doing this, it may be how they are tying to take the attention of themselves in order to let people understand the story, aswell as the seriousness of the message they are trying to get across. I believe the videos successfully represent the artists in the way they want to be, as with Unfinished Sympathy we see such a plain every day video which is what Massive Attack wanted, instead of the bold and stereotypical celebrity videos that we usually see. Also, with Burn the witch, by having no show of the artist we can very easily understand the story on its own and take the attention off who is making the music, and more to the message they are giving. Therefore, by not including the band members themselves, it relates to how the band are in themselves and how they don't focus on being noticed - only the music. How this is used could promote the artist as for the viewers they seem more down the earth, compared to many other musicians who are focused on fame and money.

Big Issue - Paddington

Firstly, upon looking at the location used in this poster, we see that they have used a snowy street in london - with the big ben visibly in the background, its clock face illuminating the night. I believe they have used this to highlight the fact that london contains the most homeless people in England, and so in weather like this, the beauty of the city is lost by homeless people struggling for survival. On a lighter note, i believe they have used london because the theme is based on Paddington - an iconic British character. Due to this then, with them both coupled together it makes the magazine seem very nationalistic which may push people to buy it. Interestingly, on this predominantly British cover, it is captioned with 'migrant' which is almost then an oxymoron for the cover, but is used to show how the british should accept people being in our country and city.

In terms of the camera, we see that it is a long shot as well as a low shot, meaning Paddington is looking down on us and waving, thus creating the image of him being friendly and drawing in the reader with this eye to eye contact. This friendly image also refers back to the idea of immigrants and the homeless, whoa re portrayed by other media as being violent and to be feared.

 Upon looking at Paddingtons clothing, we see it follows the traditional paddington theme, though still holds a classic British look to it. Furthermore, the deep blue of the coat stands out from the lighter blue in the background, though isn't so vibrant as too take focus off the caption. This blue used throughout also gives across the idea of intelligence, trust and warmth, which again may be done to reveal the true colours of the homeless and migrants in society. We also see, that the one different colour in the post is his red bucket hat which truly stands out from the rest of the poster, and i believe the Big issue were keen to focus on this because it is the staple clothing item Paddington wears - instantly allowing readers to recognise the character. Finally, grouping these colours together we get red, white, and blue which are quite obviously the colours of the union jack. By incorporating this then, it adds to the nationalistic theme of Britain.

 The typography and font of the cover is another key factor which adds to the theme being portrayed. Vibrant gold lettering firstly adds a very upmarket look; which, coupled with the london background almost references to money, contrasting the whole basis of the magazine aswell as working to draw in readers who may be put off by it being to do with homelessness. Aswell as this, it is all written in capitals making it easier for those reading from afar to understand it, and so possibly drawing more people towards it. We see as well that the font used matches the big issues logo font to an extent, so by doing this it makes the cover look more profesional and suiting.

H&M Close the Loop video

Dance genre analysis

Firstly, upon looking a these three dance music videos, we see an instant correlation between the three in terms of their style and flow - along with camera work and misc en scene. A most obvious similarity in the videos is their use of colour throughout in clothing and location. This genre of music appeals mainly to the younger generation, and so the clothing in the video would tend to appeal as well. Due to this then, very vibrant summery clothes are commonly worn by dancers in the video, which works to allow younger people to associate the song with summer and happy times. The way they flow with the music itself, is also rather unique and necessary in the dance genre. When on the slow parts of the song, many shots tend to be slower and almost telling a story of the journey taken by the main dancer, as well as some of it being slowed down slightly. However, when the beat does drop, the video is played at normal speed which therefore emphasis the pace even more. At this stage, many dancers tend to be brought in and the focus is entirely on dancing which caries this energy across to the viewer. Something else to be noted, is the age of all the dancers and actors in the videos. Upon looking, you can see they are all rather young and so it is clear this is done in order to allow the viewer to relate to these people.

When analysing the use of representation in the videos, we see what they try to represent is almost a false ideology of youth life - though also connecting to the main want of their target audience. With 'sweet lovin' it begins using a girl rollerskating on an open road whilst dancing with smoke all around her. There is a shot which shows her dancing in the middle of the road with it all behind her, and this is obviously something very out there, but really represents the freedom that she has which will allow the audience to want this as well. This same idea of freedom and happiness is present in '17' which is interesting because many of the natives in the video look to not have much money, yet they are all smiling constantly with what seems like no care in the world. Finally, with 'cola' it is an interesting one because the video in it is so different and out there. We see all the dancers are wearing very fashionable clothes that are on trend, though some things are incredibly out there (again in vibrant colours) which could almost be representing how you should not let anyone judge you and simply be yourself. Interestingly, i believe the vibrant "trippy" editing and misc en scene of 'cola' works with the lyrics and video to depict and represent the recreational drug culture that is so prominent in young adult lives. From the first 37 seconds of the video the dancers seem rather normal as the beat rises to the drop, though from 35 seconds as the beat drops we hear "she sips the coca cola, she can't tell the difference yet" and these lines are accompanied by shots of the dancers drinking this drink. Though at exactly 0:38 we see once she dips the drink and the bass drops her eyes are suddenly very wide, and now the overall dancing becomes rather frantic and fast. The song may not just be about recreational drug use though, it could be referring to 'date rape' drugs which spike drinks hence the use of coca cola to refer to adolescence and innocence of people drinking something normal, though when spiked can be turned into this nightmare. What we also see, is now the beat is going and it is supposedly in this drug state, the editing is very exaggerated with clips being merged together which again creates this eerie trippy effect.


Finding two of my own videos, i believe that these both come under the genre of dance due to their videos containing some of the key ingredients needed, to create a typical dance video. With 'I got u' the video is incredibly well put together, and even though isn't focused purely on dancing, it still contains the idea of living this idilic life. I believe this follows greatly into the dance genre because many want to appeal to the target audience, and many teens want to live this seemingly perfect life. Also, with 'i got u' it is set in the summer with several cinematic shots which focus on this idea of beautiful weather, which again for many viewing will bring them this feeling of happiness when watching the video - almost bringing them to that place. Now, with 'watch out for this' it focuses more on the typical dance video, which is very similar to the previous three videos. With it, it seems to be set in a hot country and the clothing again is incredibly vibrant. Again now, the focus is on the dance with several fast paced shots, full of dancing being used. Also, the emotions of the dancers in this video suits the dance genre greatly, as they are all happy and this is clear in their facial expressions and body language. This appeals to the younger audience because it makes them want to feel these emotions when listening to the song - it also builds this kind of energy among those watching. To me both these songs fit the dance genre even though they both go about it in very different ways. With 'i got u' it fits the genre because it is representing this ideology to younger people of the perfect life, though it is also up beat when the bass drops because of very quick snappy shots that are all in sunshine with vibrant colours. 'Watch out for this' on the other hand is dance because of the literal dancing in the video. It all works in time to the beat and is very techno and fast paced dancing.

H&M Close the loop video comparison - original v recreation

H&M Close the loop

Firstly, upon looking at the shot involving the brown shoes, i believe it accurately resembles the original video in terms of placement of the camera and the mise en scene used in it. The shot itself is a medium to close up shot and is taken statically with minimal movement in both. In our shot, we like the original have included a small part of the car in the background, aswell as a slightly angled section of the door covering the top of the shot. With this though, we found it in fact hindered the shot slightly in terms of lighting, because when taking our video the flash from the camera focused on and illuminated the door - leaving the rest of the shot to be too dark. Another small yet noticeable difference of the two shots, is that in the original you see the street lighting in the back whereas even though in ours it is visible that they are stepping onto tarmac, there shoes are covered in a wall of darkness - almost missing the original idea of stepping out onto a street at night.  To account for the lighting problems, we used a subtle effect in editing in order to brighten the video slightly and replicate the original more. Finally, we can tell the mise en scene of the shot is also very accurate in all aspects. The shoes share the same pattern in both videos, and the theme of ankles being shown is also accurate to the original. Now, looking at the umbrella scenes we see the key difference is the lighting used because in the original it is night time, though in ours it is light. This is problematic because it really splits up the segment as it doesn't seem like it is the same story with the sudden changes of light. Aside from this, the camera positioning in these scenes is accurate and mise en scene such as cars has been carefully used in the background of ours. Unfortunately, the clothing of the two characters is different with the original being very classy and smart, though ours has very normal clothing.   This scene includes only non-digetic sound which is the music and the narrator. 

This is the 'wear a hat indoors' feature, which includes 3 seperate clips of different natures for the one scene - tracking of the girls walking in, followed by a facial close up and then a wide shot with them sat on the seat. With ours, we have acquired the necessary clips with an obvious feel as to which is which, though there are several factors which let this scene down. Firstly, the location which truly sets the scene is very different to the original. In our plan we did set out to film this is a restaurant which would have been very accurate, though accessibility and time restraints withheld that. Ours is still in a cafe though the atmosphere just isn't the same as the original. Looking at lighting now, the original is very dark which makes the women look cool and mysterious, though as ours was in a well lit room in the day it is much brighter so does not get this feel. On the other hand, the mise en scene is rather accurate as we used two similar red hats and had our actors wear glasses.  This scene includes only non-digetic sound which is the music and the narrator.  

This is "wear a short skirt after 40" and includes two shots - a close up of the womans face and an aerial shot of the woman with the younger people. In ours, we only acquired the aerial shot though i believe this is the most significant anyway. We really struggled to find the actor to be the elderly lady in this shot, so used props like a wig and dress to recreate the woman in an accurate way. In terms of location the original is clearly on a bed, but we recreated this using a floor with a duvet and pillows which despite not being exact is very similar. The lighting in our video is very similar to the original as it is rather dark though we used a light above to brighten the centre much like in the actual video. Finally, looking at mise en scene, we see the clothing of the actors is different becuse the original used very smart clothing, and even though we got a dress we did not get the same jewellery.  This scene includes only non-digetic sound which is the music and the narrator. 

Now, we look at the shot narrated with "dress like a man", which features two clips of a woman walking across a street, aswell as a moving shot of her turning. Firstly, starting with the location which is arguably the most prominent part of the shot, we see the two are reasonably similar. In the original she is crossing a large main road at a cross point, which we have recreated though obviously the area lacking is the fact the road is not visible in the background which in the original shot is almost highlighting a form or freedom and bravery to not care how people see you. Looking further back we see a collection of trees which in ours do appear in the back in a similar way. Unfortunately, with ours the clothing is slightly different in terms of colour, though the principle still applies as it is a male coloured jacket with black jeans. This scene includes only non-digetic sound which is the music and the narrator. 

The original clip from the 'H&M close the loop' advert shows a young child, sat in a hallway  wearing headwear and attempting to put on shoes. The shot suggests that the child is trying to tie their laces, or could be trying to learn to ride a bike, however the dressing gown indicates it isn't very likely that they've been outside on a bike. "Don't try at all" is heard on the voice over, which implies the child has given up whatever they were attempting to do, and contrasts to the previous statement heard over the last clip. Despite the camera being at a low position, the shot would actually be a 'full body shot' because the small child is sat on the floor, and the camera is filming it from a straight angle rather than looking up or down on the actor. 
In our clip, we have used a child also sitting in a hallway  and attempting to put on their shoes. Unfortunately, the head gear doesn't match exactly, but we have used the fact the child is attempting to put on shoes and with that we see there is a clear match with the childs confusion. The child is wearing a dressing gown as well, and shows a familiar 'tired' look to the one featured in the original advert. To match the original clip as much as possible, the shot we have filmed has been done at a similar position and angle to the camera in the actual advert. Another issue with the our clip, that certainly differentiates our video to the official video, is that it is filmed portrait, whereas in the actual advert it is filmed landscape. This is an important part of the shot as it leave it looking very unprofessional and odd.   This scene includes only non-digetic sound which is the music and the narrator. 

"Wear a short skirt if you're a man". In theory this is a very simple shot to recreate, though because there is so little going on it means every small thing must be the same in the recreation. Ours has the same camera angle and for this we set the camera up in place in order to avoid any movement because the original is completely still. The location of ours is also well done because it is against a blank wall, the only difference being the original has some rectangles on the wall. In terms of props and mise en scene they are reasonably similar. The card being held up is the focal point of the shot, and is exactly the same size with the same writing on it so that has been recreated perfectly. Our actor wears a skirt which is important, though it is a different colour from the original. Looking at lighting, we used studio lights to emphasise the actor standing out which is similar to what is done in the real video.  This scene includes only non-digetic sound which is the music and the narrator.

"Dress like a girl" This is a rather complicated scene to recreate due to its intricate details and out there location, as well as the fact it is 3 different snappy shots. With our first scene when she walks towards the camera ours has been redone well in terms of the camera angle as we used a low shot so the girl is looking down. Also, in ours we have the same colourful background though in a low light setting. Unfortunately the wall patterns aren't exactly the same though this is a very minor detail. The net scene is a close up mirror shot which is well recreated in terms of mise en scene as our actor has the same over the top makeup as the original, and the same expression on her face. The key difference in this shot is how the original has a cracked mirror which creates this effect of there being multiple reflections in the mirror. Again though we have the lights around the mirror. Upon looking at the final shot this is much like the first as in the mise en scene is very good, both actors are wearing almost identical clothes, and are entering this place with lights in it. In terms of lighting it is slightly different, as the woman in the original is a silhouette though ours is much brighter.  This scene includes only non-digetic sound which is the music and the narrator. 

"Stand out/blend in" This shot is one that is hard to organise because of the amount of people needed to do the same thing. Looking at camera angles we see that a long shot is used which matches the original. We also did not have a tripod so had to ensure that the camera was kept steady. The location is really the focus on this shot, and we see that the original is by a large white house on a london street though we did not have access to this so still managed to do it on the corner of a building. Due to this though, it does lose part of the story of the scene as he is meant to be in an expensive area. With mise en scene, we could not get access to so many different suits so we put our own twist on stand out blend in and had the single character on a phone with a scarf on, then the multiple actors are looking at phones with scarves on. Also we did not have the exact amount of actors as there are more in the original. Finally the lighting is similar in both, as the original used natural lighting and ours does the same.  This scene includes only non-digetic sound which is the music and the narrator. 

"Wear pink and red" In terms of finding a specific location, this was the most difficult because obviously the main point is the pink house which is not something easy to find. We did manage to get one even though it is much lighter of a pink compared to the original. Looking at camera shots, ours is clearly filmed in portrait where landscape is needed which once again makes the shot look less professional. Also the shots themselves do not exactly match the original, as the first is meant to be a very far shot though ours is fairly close, and the second is supposed to be a still close up shot of the lady, though ours moves along the girl not particularly close up. In terms of mise en scene, for some reason our actor is holding a plant compared to the letter box which the original is stood next too. This is simply an error of judgement on what is in the video. Also our actor is wearing a red top like the original though not pink bottoms like the original. Finally the original is in sunshine and is well lit with natural light which i believe we recreated rather well. This scene includes only non-digetic sound which is the music and the narrator. 

1. How organised were you as a group? What elements of organisation were vital to you as a production group? I felt that as a group we were organised in the sense that we all knew what we were doing and which shots were 'ours'. The only problem, is that we were not able to meet out of school so shots that needed multiple people out of school were hard to get.
2. What technologies did you use and how did they serve to develop your skills as a media practitioner? I used my phone and macs mainly throughout this project. These helped greatly as i was able to quickly film the shots to a high standard anywhere, and the mac was great for sending and uploading the shots. 
3. How creative do you think you were during this process? What elements of the project required creativity and imagination, even though you were given a very structured brief to 'copy'? I believe we were creative by the way we improvised. Many things we simply could not recreate so we had to be creative in finding other ways to get the shot.
4. How successful do you think your first draft video is? Use examples from the film to illustrate your evaluations. I believe it was very successful even though we were put on a tight time constraint, as our shots were done accurately to a high standard.
5. In preparation for the next stage of your production work, what knowledge of experience will you take with you into the next project? In the next project i will understand the importance of planning everything meticulously, aswell as the ability to get everything done to a schedule. 

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Camera comparison

Top: DSLR
Bottom: Phone camera

Firstly,  upon looking at the DSLR shot we can instantly see a rather obvious contrast in the lighting of the two, with the this one adopting the true colours of our shooting environment which was rather dark lighting naturally creating this orange like tinge. Upon viewing the depth of field on the DSLR camera, we can see due to its wider lens it quite clearly has a better FOV compared to the other two cameras. Next, arguably the most important and noticeable feature on cameras is its sharpness and quality, and we see here the quality is very good in terms of noticing facial features and the fact it is not as blurry as others.