fair trade

Fairtrade

Fairtrade sets standards: Fairtrade Standards social, economic and environmental standards that are set for both companies and the farmers and workers who grow the food we love. For farmers and workers the standards include protection of workers’ rights and the environment, for companies they include the payment of the Fairtrade Minimum Price and an additional Fairtrade Premium to invest in business or community projects of the community’s choice.

The Fairtrade Foundation is an independent non-profit organisation that focuses on four key areas of work in the UK:

• We provide independent certification of the trade chain for products and license the use of the FAIRTRADE Mark on products 
• We help in growing demand for Fairtrade products and empowering  producers to sell to traders and retailers
• We find new ways of working with our partners to support producer organisations and their networks
• We raise awareness of the need for Fairtrade to the public and the significant role  of Fairtrade in making trade fair

 What products are fairtrade?

Bananas
Gold
Chocolate
Beauty products
Cotton
Flowers
Sugar
Coffee

Fairtrade brands:

'Divine chocolate'
'Karma cola UK'
'People tree'
'Zaytoun'
'Cafedirect'

Firstly, upon looking at the Ben and Jerrys FairTrade advertising we see that what they have done is very clever and works well to promote the product as well as their values. The instant eye catching segment, is the way that