Jungle book 2016

Production:

Produced by Walt Disney pictures, directed by and co produced by Jon faureau.
Written by Justin marks.
Partly based on the original version.
Based more on kiplings original books - darker tone.

Largest of what is seen on screen was produced using CGI.
All animals and landscapes were made on computers.
Created with intent of a realistic look.
Humour would've been too broad for a live action.
Disney were open to faureau's new approach.

Sex & Nudity

• None

  Throughout the movie, the only thing the main character (young boy, Mowgli) wears is a loincloth.

  Violence & Gore

  • Moderate 3 of 5 found this moderate
  • There are scenes of fighting depicted between various animals in the film, where they are seen attacking and biting one another. Although these scenes are intense, they are depicted without any details of injury or bloodletting.
  • Shere Khan viciously attacks, bites and throws a wolf off a cliff.
  • A man tries to defend himself by shoving a flaming torch in Shere Khan's face, but Shere Khan pins him down and kills him (the killing is shown as a shadow).
  • On several occasions Shere Khan tries to kill Mowgli. Many times, Mowgli's friends try to save him but Shere Khan attacks them, hits them and bites them. In one of his attempts to kill Mowgli, his claw tears across Mowgli's chest causing a wound and some bleeding.

  Alcohol, Drugs & Smoking

  • Mild 1 of 6 found this mild
  • Mowgli looks at a human village from a distance. Against a background of blazing flames, people seem to be celebrating something. There are drinks in their hands but nothing is clearly visible.

  Frightening & Intense Scenes

  • Moderate 3 of 5 found this moderate
  • The film contains several scenes where characters face threatening situations and/or engage in fighting. For instance, there are scenes where the protagonist is being pursued or cornered by animals such as a tiger or a giant gigantopithecus.
  • Shere Khan is a menacing and frightening character, intent on killing Mowgli. His face is covered with burn scars, which are shown several times in close-up.
  • There is a scene where Mowgli accidentally starts an inferno which engulfs a large part of the forest, threatening the lives of all the animals. This scene can be emotionally upsetting, though later the fire is extinguished by elephants.
  • A wolf is killed by Shere Khan. When Mowgli learns of his death his grief is emotionally upsetting.
  • Kaa, a giant snake, tries to swallow Mowgli by coiling around him and opening her mouth wide. This could be unsettling for people with fears of snakes, but he is saved.
  • There are some jump scares when Shere Khan leaps into the frame. There is another jump scare. This time, it's from King Louie when he tries to find Mowgli.

Jungle book 1967

Jungle book 1967

• Released by Walt disney productions. Created by walt disney studios.
• Is a historically significant media product.
• 1967 film is currently one of most successful films of all time (taken over 100billion us dollars)
• Followed a traditional pattern of production, distribution and association.
• Enjoyed a second life on video and DVD.
• Disneys animation studio had been responsible for developing many of the techniques and ways of working that became standard practices of traditional cel animations, pioneering the art of storyboarding and developing the use of multiplane to create an early 3-D like effect.
• Dinseys personal control of the whole studio affected all stages of production.

Cel animation:

• Animation cel/layer (mouths etc)
• Hold cell layer (character 2)
• Hold cel/layer (character 1)
• Background layer

Rudyard Kipling - originally wrote Jungle book.

Director - Wolfgang retterman

To turn into film, many of original characters and situations were cut out, creating clear storyline.

• Wolf cubs were based on dogs from 100 dalmations.
• Backgrounds were hand painted, with exception of waterfall, mostly consisting of footage of angel falls in Venezuela
• JB was created on transport cels, a technique patented by earl hurd in 1914.
• JB uses Xerography, copying the animators drawings onto a light sensitive aluminism plane and then onto cels, unlike the old, painstaking hand - inking process, tracing the from paper drawings.
• Cel animation was expensive and time consuming.

Copyright legally protects an author's works and as a result, it is vitally important to big companies like Disney. Copyright usually lasts for 70 years. 

Disney’s efforts, and those of other multinational corporations with soon-expiring intellectual property, seem to have paid off. In 1976 -- just 8 years prior to Mickey’s expiration -- Congress completely overhauled U.S. copyright law to conform with European standards. This new law expanded already-published corporate copyrights from 56 years to a maximum of 75 years. All works published prior to 1922 immediately entered the public domain; all works published after 1922  (including Mickey Mouse) were entitled to the full 75 years of protection. Just like that, Mickey Mouse extended his copyright death 19 years -- from 1984 to 2003.

By the mid-1990s, Disney again began to feel the impending doom. In addition to the 2003 expiration of Mickey’s copyright, Pluto was set to expire in 2005, Goofy in 2007, and Donald Duck in 2009. The gang, collectively worth billions, had to be retained, so Disney began lobbying again.

In 1997, Congress introduced the Copyright Term Extension Act, which proposed to extend corporate copyrights again -- this time, from 75 to 95 years. To ensure the bill passed, Disney cozied up to legislators.

The 1967 Jungle book is rated "U (Universal)|" -  Contains no material likely to offend or harm. This could be because it is animated so does not look as realistic.

The 2016 on the other hand, the 2016 is rated PG. -  mild threat. Possibly because it is live action so looks scarier. 

Jungle book - production processes:
Conception: idea generation
Pre production: Planning, script
Production: Filming
Post production: Editing, sound
Release: distribution


Ownership, distribution and marketing - Jungle book.

• Walt disney was personally at the centre of most of the decision making.
• Disney's politics were conservative, right wing and this affected the representations constructed within the film.
• Jungle book got re released 4 times after initial release.
• Disney was starting to get bigger with theme park.
• 'We never thought in terms of making the jungle book a box office smash' - Floyd norman, Disney animator.
• 'If the picture was a flop and walt was happy, we were happy'
• Jungle book budget - $4million - though made $205 million worldwide.
• Released on VHS in 1991 (UK 1993) and DVD in 2007.
• Occasionally Disney films are 'vaulted' meaning not available.
• Vinyl soundtrack was first record to recieve gold status.
• Disney produced live action version in 1994.
• Disney is vertically intergrated- they owned all production processes.
• Disney was fully in control.

Ownership, marketing and distribution:

'Disney leads the world in the production and distribution of popular culture. Whats more they can use their incredible back catalogue of production and re present it for new audiences. To have this incredible vault of content that they can go back to and re imagine, re tool and recreate for todays audiences.

Alan horn - Disney chairman

Disney are re imagining classic films.

Silo system - programme where each division stays in its own lane, and isn't pressured to make more movies than its marketing machine can handle, while maintaining quality controls.

Disney is a conglomerate.

Disney uses social media - media convergence.

Was produced in 3D.

 With this photo, i have put an emphasis on the positioning of my model. he is positioned to the right, which is useful when being used on my website or for something like a cover as it allows me to fill the space with text. We also see the model is looking away from the camera and laughing - giving the impression of how DJs are there to have fun and enjoy life. In terms of lighting a more yellow light is used to create a warm feeling. This photo has been slightly edited to heighten the warmth in the photo. It is a full body shot with the ankles down cut off.

A different model is used here, and we see  again it is a full body shot excluding the knees down. The lighting is much the opposite here, with a more white light being used and directed at the model, leaving the rest to be shadowed. In terms of mine en scene, a baseball bat is used as a prop to show the DJ lifestyle of being quite spontaneous and free, due to its random use.

This is a mid action shot, with the same details as the previous. this can be good for the website as it shows something a bit different rom usual statics, as the bat is in mid air it almost suggest again how the DJ has fun.

Looking at this, it is the first of a variety of shots taken through pipe type prop. This creates a rather col effect, almost acting like a filter. We se the models head and neck with some shoulder is visible meaning its a close up shot though taken further away through the prop. In terms of lighting, we see this dull black as the main visual, then a very powerful almost over contract yellow light is present on the model itself. This contrast makes a good looking effect, and the fact that the focus is set on the model makes the quality look crisp and clear. the facial expression here is rather serious.

This is much the same as the last, though the lighting is slightly better coordinated. Here we see the yellow light is placed on one side of his face, leaving the other to be shadowed. This is a very nice effect, and makes the shot look professional and good quality.

Moving to this shot, we se the face itself is much close so only the head fils the circle filter. Also, the facial expression here is more fun and jokey - relating to the DJ lifestyle of not taking photoshoots so seriously unlike other genres. Also, here we have chosen to put the focus on the filter and leave the face out of focus. This creates a nice effect and adds some diversity to the shots.

This is a very nice shot, incorporating an almost perfectly centred model with head to shoulders visible and well placed lighting. We see the neck has most of the light leaving the face to look warm. The face here is in focus and the facial expression is rather relax yet serious.

Here, the face is much close in to the filter and so almost fills the circle space. Also, here we have positioned the camera so there is less light reflected on to the inside of the filter, making it seem less obvious. The facial expression here is good, as it is direct eye contact though with a serious yet relaxed face. The lighting is also rather warm and some shadowing is on the left side with the light on the right.

this shot is again focused on the filter, and has the face filling most of the circle. The fact that not many colours are shown works well to bring out the blue in the eyes as a prominent colour.

Finally, this shot here is focused on the face with the head and part of the right shoulder visible. Again there blue in the eye is very visible creating a detailed and vibrant look. Also, the expression in this is important as it is almost serious and aggressive whilst being fun at the same time - good to represent the DJ.

This photo is much the same as the first, though with a smiling facial expression.

This is the unedited version of the first photo, which we see looks more harsh and unnecessary bits of floor and shadow are visible.

This shot is a full body and has the model in the centre with hands in pockets.

Upon looking at the brief, I can see that I have used two different images. At the minute though, these are not original as I will be taking them later in the summer. These hold images though do resemble the colour and layout of my original ones. 

Upon looking at the more intricate details of my website, we see that i have used an original logo and name which uses a contemporary font - adding to the modern DJ aesthetic. I have coupled this with the song name which is in a bolder font in order to highlight its importance. The typography then has been carefully selected in order to give off this modern yet stylish theme - much of what the dance music is about. I  have coupled this with again some neutral font colours (black and white) to contrast the powerful background whilst also looking contemporary. The reason i have picked these chosen images relates to the location and theme of my music video. I will be filming a vast amount of the video in two seperate locations in foreign countries, and so will have lots of it based around the beach and water. This also goes back to the idea of summer (a common theme for dance genre) as well as it being a large open stretch of water implying freedom - another big thing for teens who would be viewing the website. 

On the other page i have shown, there is a small section which explains the artist and what they are about in general. I have tried to write it in a way that will appeal to young people, and promote this dance genre and what it's about.

Finally, i have incorporated the music video of the song i am using into the homepage, in order for it too stand out directly to those on the site. Eventually i will change this to being my own music video. 

Music video camera shots

Firstly, what i intend to use in terms of camera shots is a variety of different settings, as well as different lighting and angles. My video will consist of some well filmed shots to go with the music, as well as using a variety of people with some possible dance shots. I will use a variety of different shooting locations ranging from the outside and nature, to shots taken at a party or in a car. For the more fast paced parts, i will film at a festival i am visiting - allowing me too see people dancing and jumping around which could work in time with my song. These nature shots i may choose too film in a foreign location when i am on holiday, and so i can include the sea and water shots. With the build up of the beat, it will be possible slow motion cinematic shots, though when the beat 'drops' it will skip to some of the festival shots with people dancing.

As i am going abroad to a sunny location, that will also be a prime place to acquire the cinematic shots. I will be able to film sunsets as well as some shots of the sea - with a female actor in these shots. Furthermore, in this location i can emphasise the shots needed for the A-B demographic because i can get some classy evening shots, in more formal evening wear with drinks and such.

Firstly, i will use media language mainly to convey the codes and conventions of the text through my website as well as on the music video itself. Now, upon looking at the media audiences i will be targeting mine towards the 16-25 age demographic. As well as this it will be focused too an A-B demographic - that of upper or middle class people. Due to this the audience watching will want something more sophisticated. I will apply this same theme for my website, which will also feature a professional and and presentable layout. Next, due to my age demographic being younger, i will use actors of the same age. Finally the setting i want to be summery - in a variety of different open places to reinforce the idea of freedom; a big thing for teenagers. With my website, i want to connect it explicitly to the video by using possibly the same colour scheme or theme on both.

Looking at media industries, my video will be linked to the Universal Music group, who run and manage it. UMG are a well established business, with several other artists in their portfolio. Because they are so established, they will want a professional video to be associated with them - meaning it must be to a high calibre.

The representation is a key factor of my video because it all ties in with the target demographic. I want to highlight the the representation of freedom amongst teens. To show this i will have some shots of people dancing freely in a public or festival environment to incorporate the idea of not caring  what others think.

In my music video i have not currently decided the song i will use to back the video, though have a few that i am considering. Avicii is an iconic dance music DJ, so i have considered using one of his songs (The nights, waiting for love, wake me up)

For the video i have decided that i would prefer to make a more scenic and aesthetic narrative video as opposed to something with a deeper story line. My video will consist of some well filmed shots to go with the music, as well as using a variety of people with some possible dance shots. I will use a variety of different shooting locations ranging from the outside and nature, to shots taken at a party or in a car. For the more fast paced parts, i will film at a festival i am visiting - allowing me too see people dancing and jumping around which could work in time with my song. These nature shots i may choose too film in a foreign location when i am on holiday, and so i can include the sea and water shots. With the build up of the beat, it will be possible slow motion cinematic shots, though when the beat 'drops' it will skip to some of the festival shots with people dancing. I want to have some close up shots on the build up of the beat, preferably of a girl by the beach in slow motion - with the sea in the background. Also, i can include an establishing shot at the beginning with the sun rising to emphasise the beginning, in a cienmatic way.

In terms of the actors i will use in my video, i would like to use a mix of boys and girls that are around my age group. This is because of the demographic i am focusing it towards is around the same age, so i believe it will appeal to them more. Also, as i am using girls in the video i will aim to represent them differently from what is typical of dance videos. I want to ensure there is no use of the male gaze and that the girls are empowered. The clothes these people will wear, i want to be trendy and also in many cases designer. This goes back to the sophisticated upper class demographic i am using.

Target audience

Marshmello: Alone

Marshmello makes a simplistic yet meaningful video representing the struggles that the younger generation face in being different or individual.

• Child is being bullied - obviously looks different with his face masked - represents individuality and how it is frowned upon.
• When alone he reveals his true talent - this is spotted by those who judged him previously.
• Soon when his talents are revealed, the people who previously judged him start to join