http://www.dailymail.co.uk/news/article-4920686/Husband-wife-dead-15-miles-apart.html
Firstly, with the Mail we see it is similar to the print publication its layout, though a visible difference is below the headline it has some bulletpoints of what the article is about - highlighting how people use the mail online for quick news instead of reading it all. Another point, is that with the mail online we have several different tabs which specify in different areas of news, allowing people to quickly find news they are interested in. This therefore is different to a print paper as what is set then is the most recent news on a variety of different areas. Following the lines of the ability to specify what news you want, the online site even has a search bar meaning if you want to find a certain story you can simply search for it through a catalogue of stories over time.
Interestingly, the mail also features a rather intrusive bar in which lies all the different social media platforms that you can share the story on. Due to this, it highlights how prominent social media is becoming in modern news, and the fact that print news does not have this option reinforces why it is gradually dying out.
Another subtle difference on the online version of the mail is the headline length. On a print newspaper it is short and usually reinforced with a pun to attract the reader, though here we see a lengthy and to the point overview of what the story is on - again backing up the idea that online news is to be accessed quickly and easily without having to read a lengthy article, and so adding to the appeal of online news.
Finally, you can see the option of a comments page from the article which allows readers to leave their opinions on what they have read and truly interact with the website and story. For many this is the appeal of online news sources as it means that those who feel a strong opinion on a political story or such can let it be heard in the comments, aswell as replying to other users. This way in which you interact with the story itself and thousands of others who read it, is a key factor of the appeal of online news and why print is lacking.
Here, we look at the Guardians online website, which is littered with advertisements and such. Though, the Guardian is very similar to the Mail in the fact that it has the option to share the story on different platforms. A difference though, is that the Guardian follows a similar layout to its print counterpart in the way in which the information from the story is laid out. We see a short and intriguing headline which doesn't go into great detail though has a rhythmic tone to it to attract the reader. Also, we have a short sub-headline which expands more on what the story will possess.
Interestingly, upon sitting on the site for a short amount of time a bold banner pops up pleading for a subscription of £5 a month. This though, isn't a mandatory subscription to access the website it is simply a way of keeping the website going, so you have the option to support it. The banner states "Unlike many others, we haven't put up a paywall - we want to keep our journalism as open as we can." By having this, it shows how the guardian attempt to earn money from the page and expect the community to give back as they offer free news unlike some other pages.
Upon analysing both online publications, it is clear to see that they mainly make profit from their use of advertisements on the websites. The advertisements that are listed also attract to the audience that will read the news, and this is especially true for the mail which is littered with ads about clothing and such to entice younger people. On the other hand, the Guardian use a donation option aswell as adverts to try and gain some extra profit.
I believe, that the mail online will be the online site to invest more capital into it because those who tend to associate themselves and follow the mail are people who use the internet more than those reading the Guardian. This therefore means that more effort has to be put in to keeping a high standard on their online site with having it quick and easily accessible for everyone.
Overall, i believe that these publications do attract a different readership due to the information that is in both news outlets. The mail is know clearly for offering soft news with an emphasis on what is trending currently, though the Guardian have hard news stories focused on the business aspect of the world and political factors. Also, the online site of the Guardian has more long winded articles whereas with the mail we see short bullet pointed subheadlines, allowing readers to quickly be updated on current affairs, which is why the mail online is favoured by the younger generation who do not want to read long articles. Another factor, is the way in which both websites layout everything, with the Mail having interesting patterns and everything being easily accessible, though the Guardian appears to be a rather bland layout for people who are only bothered about finding out information on certain topics.
Upon looking at the political ideologies of each publication we see a slight difference in how it is presented on the print version. The first page on the print of the Guardian tends to be something politics based that is favouring the left wing which the Guardian follows. With the Mail though, we tend to get a very jokey and possibly mimicking headline that is politic based though favours right ring. This is always done to catch the eye of those walking buy, and to interest them into buying the newspaper. Despite this, with the Mail and Guardian being a weekly publication many things can happen once it is already out and so news can be slightly outdated, though with the online sites they are being constantly updated and changed every few minutes with the latest information on something happening - such as a terrorist attack. This then, is why when first opening both websites you are greeted with the days most popular story which tends not to be always politics based and so differs from the print version.
In conclusion, both of these popular publications take full advantage of the fact that print newspapers are gradually fading out, due to the increasing popularity of online news that can be accessed in seconds and is constantly up to date. The Mail and the Guardian make viewing news incredibly easy with many tabs specific to your interest that you just don't get with the weekly print version, so you can see that the two have invested a lot into ensuring their websites are at the top form and better than the competition, in order to gain more profit from them. We can see though, that the Guardian is only just discovering having a website as their main platform and so they still value their print greatly, though it seems that the Mail favours online over print. Another point, is the fact that both of these publications do follow on to the process of allowing just the key points of news to be seen (even though the Guardian does still favour a lengthy article) though in print a headline and a sub-headline was all we got and in brief detail, meaning you needed to take the time to read the whole thing. Unfortunately though, people do not have time to read the whole article, and with a younger generation using phones and tech so much more, if there was any way to feed news to them it would be quickly through their phones. Also, the mail feeds into this even more, with the option of sending live updates as a notification through your phone when something big gets breaking news, so you can find out what happened in seconds, though still click the notification to be directed to a full article. Due to this then, the readership audience is different between print and online because people still reading the print tend to be the older generation who either don't use phones as often, or just prefer print. Politics wise the two papers don't differ too much from their print counterparts, though the type of information that is there tends to be much wider as opposed to just a politics based headline that would be frequent on the Guardian.
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