Jungle book questions

1.Firstly, what was especially prominent in marketing the 2016 jungle book through cross media, was the use of social media. They used snapchat to create a JB themed filter for users of the app to enjoy. This is very important, as it reaches out to a much wider audience than usual because so many people use social media now. They also had many brand partnerships with the likes of luxury clothing brand Kenzo as well as Mcdonalds. These are also useful, because with Mcdonalds it appears on childrens happy meals which prompts them to watch the film if they collect the toys, whilst Kenzo appeals to those with more money who possibly enjoy the clothing but would never usually have thought to watch the film. Again working to reach new audiences.

2. Digital marketing techniques were so important to the success because they are what is current and what will draw people in. Everybody uses the internet and social media, so by plastering the movie on there it will prompt people to watch it whilst also reaching out to everybody. Another big factor though, is having it digitally allows people to interact with it through the likes of social media by commenting on things about it and such. Disney made many social media and youtube accounts for JB to release snippets and BTS clips, which will get people interested and talking about the film.

3.The film was released in several forms in order to appeal to all demographics. It was released in 2D, 3D, IMAX, DVD, Blue Ray, as well as online over things such as itunes for download. This was possible because Disney had a substantial financial backing so could put lots of money into releasing the film in every way. This money came from the merchandising and marketing of the film. Though another large aid, was the fact that in 2016 the film wasn't vertically intergrated unlike in 1967. Due to this, Disney was able to use other companys expertise with the film in order to ensure it is a success.

4. By releasing the film as a live action as opposed to full animation, the film appeals to older audiences who possibly want too reminisce on a film they saw when they were young, thought that is slightly less childlike. It may also be simply for people who believe that having it animated is too childish, though a live action is more realistic. This idea of good realistic technology and effects used, appeals to a stereotypically male audience. Furthermore, as it was so popular amongst critics, due to the good production and advertisement, people are likely to go and view it simply because it is said to be brilliant - hence why they put so much effort into the production of this film. ‘The animal characters were deliberately created with a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film, in order to target older movie-goers.

5. Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as its logo.

6. What Favreua wanted to do is make the 2016 version a homage to the original. Though by doing this, he wanted to incorporate some exact scenes from the original in order to link them together, as opposed to the remake being a different version of the JB. 'What I have tried to do is to focus on the images that I remember from it before going back to look at it again.'

7. The use of CGI in the new film meant firstly that the production was going to be to a much higher quality, though that it would take much more time and especially money to produce.Though, with this, Favreua still wanted to use clips which related to the original as well as other Disney movies, for example the opening shot is like that from Bambi.

8. Designers create a series of computer-generated graphics. After the basic graphics are created, the next step is to bring them to life. To make the graphics look real, creators pay special attention to details such as texture, lighting, and color. These details are what makes animation look real and not cartoonish. In live-action films the graphics are mixed into the previously filmed scene. This makes lighting very important. The lighting on the graphics must match the lighting from the scene in order for the finished product to be seamless.
Involves five processes:

• script
• story boarding
• layout (3D story board)
• animation 
• final revision 

Blue screen allows a character to be placed in any environment, for instance news readers don't need to actually be on location due to the use of blue screen. Motion capture is the method used to digitally record character movements, which allows characters in films to be realistic copies of real life humans or animals.

9. There was much correlation between the two versions in the production. Firstly you have the fact that in the opening scene, the old use of cel animation was brought back for that as an homage to the original. More explicitly, was the use of the songs 'be like you' and 'bear necessities' in the 2016 which came from the original. In terms of the scenes, some deleted scenes from the original were used, though also memorable scenes from the original were recreated.