Radio 1 listener demographics
Categorisation:
Audiences are categorised and measured by RADJAR (Radio joint audience research) which is the official body in charge of measuring radio audiences in the UK. Its jointly owned by BBC and radio centre on behalf of commercial sector.
RQIU framework:
A standard part of trusts service reviews and is used as a basis for this performance analysis.
Reach: extent to which BBC services are used by the audience.
Quality: Measured in terms of audience perception of various aspects of the quality in programmes and channels.
Impact: Extent to which BBC content delivers BBCS public purposes. The audience research and public consultation are the primary evidence sources we use to assess delivery here.
Value for money: Consideration of performance alongside cost to provide perspective on cost effectiveness.
BBC aims to reflect a diverse young audience for Radio 1.
Should be representing whole uk population.
Focusing on Diversity of young people.
Presenter line up, music and content should reflect audience it is targeting.
Ethnic minorities.
Reach:
9/10 (90%) of adults listen to radio each week - figure which has been stable past 4 years. BBC radio reaches of 67% of adults each week and BBC network radio reaches 61%.
Radio use got lost by 3% for 25-34 year olds.
ABC1 demographic has increased in radio use.
C2DE has decreased in radio use.
Reach of parts of UK.
UK - increased 1.6% radio.
Wales - 6% ^
Scotland 3% 6
15-29 grow. 42.7%--> 39.7%
ABC1: 43.3 --> 46.1.
Audience interaction:
Programme often has audience on phone, choosing tracks and occasionally encourages them to think they are producing a segment, choosing tracks for certain amount of time.
'Mates around the table' collective presentation style and mood of address makes audience feel as if they are part of that group of friends, talking about where they went last night or what they saw.
Use social media to bring people to radio.
Twitter - promotes issues of social, financial, health or educational importance for Radio 1's audience.
Listening to Breakfast show:
Music-
live music
kanye west, reflects age group.
1975 reflects age group
techno songs reflects age group.
Reflection of audience-
Joe lycett, is bisexual
Speaks about backpacking, interests teens in demographic on gap year.
Speaking about ellie goulding
Mocking about radio 2
Wednesday 28 November 2018
Tuesday 27 November 2018
Jungle book questions
1.Firstly, what was especially prominent in marketing the 2016 jungle book through cross media, was the use of social media. They used snapchat to create a JB themed filter for users of the app to enjoy. This is very important, as it reaches out to a much wider audience than usual because so many people use social media now. They also had many brand partnerships with the likes of luxury clothing brand Kenzo as well as Mcdonalds. These are also useful, because with Mcdonalds it appears on childrens happy meals which prompts them to watch the film if they collect the toys, whilst Kenzo appeals to those with more money who possibly enjoy the clothing but would never usually have thought to watch the film. Again working to reach new audiences.
2. Digital marketing techniques were so important to the success because they are what is current and what will draw people in. Everybody uses the internet and social media, so by plastering the movie on there it will prompt people to watch it whilst also reaching out to everybody. Another big factor though, is having it digitally allows people to interact with it through the likes of social media by commenting on things about it and such. Disney made many social media and youtube accounts for JB to release snippets and BTS clips, which will get people interested and talking about the film.
3.The film was released in several forms in order to appeal to all demographics. It was released in 2D, 3D, IMAX, DVD, Blue Ray, as well as online over things such as itunes for download. This was possible because Disney had a substantial financial backing so could put lots of money into releasing the film in every way. This money came from the merchandising and marketing of the film. Though another large aid, was the fact that in 2016 the film wasn't vertically intergrated unlike in 1967. Due to this, Disney was able to use other companys expertise with the film in order to ensure it is a success.
4. By releasing the film as a live action as opposed to full animation, the film appeals to older audiences who possibly want too reminisce on a film they saw when they were young, thought that is slightly less childlike. It may also be simply for people who believe that having it animated is too childish, though a live action is more realistic. This idea of good realistic technology and effects used, appeals to a stereotypically male audience. Furthermore, as it was so popular amongst critics, due to the good production and advertisement, people are likely to go and view it simply because it is said to be brilliant - hence why they put so much effort into the production of this film. ‘The animal characters were deliberately created with a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film, in order to target older movie-goers.
5. Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as its logo.
6. What Favreua wanted to do is make the 2016 version a homage to the original. Though by doing this, he wanted to incorporate some exact scenes from the original in order to link them together, as opposed to the remake being a different version of the JB. 'What I have tried to do is to focus on the images that I remember from it before going back to look at it again.'
7. The use of CGI in the new film meant firstly that the production was going to be to a much higher quality, though that it would take much more time and especially money to produce.Though, with this, Favreua still wanted to use clips which related to the original as well as other Disney movies, for example the opening shot is like that from Bambi.
8. Designers create a series of computer-generated graphics. After the basic graphics are created, the next step is to bring them to life. To make the graphics look real, creators pay special attention to details such as texture, lighting, and color. These details are what makes animation look real and not cartoonish. In live-action films the graphics are mixed into the previously filmed scene. This makes lighting very important. The lighting on the graphics must match the lighting from the scene in order for the finished product to be seamless.
Involves five processes:
2. Digital marketing techniques were so important to the success because they are what is current and what will draw people in. Everybody uses the internet and social media, so by plastering the movie on there it will prompt people to watch it whilst also reaching out to everybody. Another big factor though, is having it digitally allows people to interact with it through the likes of social media by commenting on things about it and such. Disney made many social media and youtube accounts for JB to release snippets and BTS clips, which will get people interested and talking about the film.
3.The film was released in several forms in order to appeal to all demographics. It was released in 2D, 3D, IMAX, DVD, Blue Ray, as well as online over things such as itunes for download. This was possible because Disney had a substantial financial backing so could put lots of money into releasing the film in every way. This money came from the merchandising and marketing of the film. Though another large aid, was the fact that in 2016 the film wasn't vertically intergrated unlike in 1967. Due to this, Disney was able to use other companys expertise with the film in order to ensure it is a success.
4. By releasing the film as a live action as opposed to full animation, the film appeals to older audiences who possibly want too reminisce on a film they saw when they were young, thought that is slightly less childlike. It may also be simply for people who believe that having it animated is too childish, though a live action is more realistic. This idea of good realistic technology and effects used, appeals to a stereotypically male audience. Furthermore, as it was so popular amongst critics, due to the good production and advertisement, people are likely to go and view it simply because it is said to be brilliant - hence why they put so much effort into the production of this film. ‘The animal characters were deliberately created with a realistic look, and not in a cute and cuddly cartoon-style as with the original animated Jungle Book film, in order to target older movie-goers.
5. Copyright is geared toward literary and artistic works, such as books and videos. A trademark protects items that help define a company brand, such as its logo.
6. What Favreua wanted to do is make the 2016 version a homage to the original. Though by doing this, he wanted to incorporate some exact scenes from the original in order to link them together, as opposed to the remake being a different version of the JB. 'What I have tried to do is to focus on the images that I remember from it before going back to look at it again.'
7. The use of CGI in the new film meant firstly that the production was going to be to a much higher quality, though that it would take much more time and especially money to produce.Though, with this, Favreua still wanted to use clips which related to the original as well as other Disney movies, for example the opening shot is like that from Bambi.
8. Designers create a series of computer-generated graphics. After the basic graphics are created, the next step is to bring them to life. To make the graphics look real, creators pay special attention to details such as texture, lighting, and color. These details are what makes animation look real and not cartoonish. In live-action films the graphics are mixed into the previously filmed scene. This makes lighting very important. The lighting on the graphics must match the lighting from the scene in order for the finished product to be seamless.
Involves five processes:
- script
- story boarding
- layout (3D story board)
- animation
- final revision
Blue screen allows a character to be placed in any environment, for instance news readers don't need to actually be on location due to the use of blue screen. Motion capture is the method used to digitally record character movements, which allows characters in films to be realistic copies of real life humans or animals.
9. There was much correlation between the two versions in the production. Firstly you have the fact that in the opening scene, the old use of cel animation was brought back for that as an homage to the original. More explicitly, was the use of the songs 'be like you' and 'bear necessities' in the 2016 which came from the original. In terms of the scenes, some deleted scenes from the original were used, though also memorable scenes from the original were recreated.
Friday 23 November 2018
OCR Factsheet Minecraft
Minecraft is the second most successful video
game of all time behind Tetris.
It was created and designed by Markus Persson, a game programmer, who also developed and published the game through his company Mojang.
A full version of the game went on release in November 2011.
Over 121 million copies have been sold across all platforms.
A recent report by the UKIE suggests that the global games market is now worth in excess of $100 billion a year, with projections estimating revenue of $120 billion by 2020. - Highlights video game growth.
Minecraft - On its release, the game won five awards at three conferences, including an Innovation Award, Best Debut Game, Best Downloadable Game, Audience Award and Seumas McNally Grand Prize.
Minecraft’s initial reception wasn’t commercially viable, seen more as a niche product for players with expert knowledge of computers and programming.
The pattern of release for Minecraft shows that physical copies are often released six months after the downloadable version, most likely as a way to limit the impact of piracy, hacking and file sharing.
In 2019 there will be a joint venture with Warner Brothers to release Minecraft the movie, this will be anticipated as having as much commercial success as The Lego Movie, also a Warner Brothers Movie. No doubt, there will be several spin-offs as a result of this.
The game is a global and commercial success and also praised by several high profile critics and gaming institutions. The game has amassed such a following that MineCon conventions can be found all around the world and further support popularising the game. There are other conventions of the game that have proven popular, including the release of albums featuring the music of the game, produced by German sound designer Daniel “C418” Rosenfeld.
David Hesmondhalgh Explore how cultural industry companies attempt to minimise risk and maximise audiences. The game has a large fan base and is owned by a division of a global conglomerate. The purchase of Mojang for US$2.5 billion illustrates that Microsoft are clearly attempting to harness the popularity of this franchise to encourage sales both of the game itself and promote Windows 10 and their smartphone market.
Henry Jenkins Video games offer social experiences (online multi-player options) as well as communities outside of the core game experience. Jenkins’ key quote ‘if it doesn’t spread, it’s dead’ can be used as a discussion point to track the birth and popularity of the franchise. Minecraft has a strong, well developed fan base that could be researched in more detail in relation to Jenkins’ ideas about participatory culture.
It was created and designed by Markus Persson, a game programmer, who also developed and published the game through his company Mojang.
A full version of the game went on release in November 2011.
Over 121 million copies have been sold across all platforms.
A recent report by the UKIE suggests that the global games market is now worth in excess of $100 billion a year, with projections estimating revenue of $120 billion by 2020. - Highlights video game growth.
Minecraft - On its release, the game won five awards at three conferences, including an Innovation Award, Best Debut Game, Best Downloadable Game, Audience Award and Seumas McNally Grand Prize.
Minecraft’s initial reception wasn’t commercially viable, seen more as a niche product for players with expert knowledge of computers and programming.
The pattern of release for Minecraft shows that physical copies are often released six months after the downloadable version, most likely as a way to limit the impact of piracy, hacking and file sharing.
In 2019 there will be a joint venture with Warner Brothers to release Minecraft the movie, this will be anticipated as having as much commercial success as The Lego Movie, also a Warner Brothers Movie. No doubt, there will be several spin-offs as a result of this.
The game is a global and commercial success and also praised by several high profile critics and gaming institutions. The game has amassed such a following that MineCon conventions can be found all around the world and further support popularising the game. There are other conventions of the game that have proven popular, including the release of albums featuring the music of the game, produced by German sound designer Daniel “C418” Rosenfeld.
David Hesmondhalgh Explore how cultural industry companies attempt to minimise risk and maximise audiences. The game has a large fan base and is owned by a division of a global conglomerate. The purchase of Mojang for US$2.5 billion illustrates that Microsoft are clearly attempting to harness the popularity of this franchise to encourage sales both of the game itself and promote Windows 10 and their smartphone market.
Henry Jenkins Video games offer social experiences (online multi-player options) as well as communities outside of the core game experience. Jenkins’ key quote ‘if it doesn’t spread, it’s dead’ can be used as a discussion point to track the birth and popularity of the franchise. Minecraft has a strong, well developed fan base that could be researched in more detail in relation to Jenkins’ ideas about participatory culture.
Sunday 4 November 2018
Statement of intent final
Firstly, i intend to produce two media products which
showcase my attempt at creating a piece of dance music videography. The song I
will use is “The nights” by “Avicii”. I chose this song because the lyrics tell
a meaningful story, which I felt suitable to recreate through video. It also
has a number of “beat drops” and follows the traditional style of a dance music
song – fast and slow paced sections, a rise and drop of beat, and repetition of
beats. For the video i have decided that I would prefer to make a more scenic
and aesthetic narrative video as opposed to something with a deeper story line.
My video will consist of well filmed shots that are cut in time to the music
when appropriate, as well as incorporating my two main characters which was a
requirement from the brief. I am going to film part of the footage on a GoPro
camera, which will provide a fish eyed style camera shot, as well as being much
wider than the conventional shot. This is going to be mainly used for the first
person footage, as it allows more to be seen in the peripheral – much how it
would look in real life, so adds to the visual realism. Furthermore, this first
person footage allows the viewer to feel as if they are there, and as if they
are living this good lifestyle. In addition to this, I will use close up facial
shots with an out of focus background, full body shots and wide shot of the
setting. Another shot i used at 0:33 seconds in is purposely focused onto the plant, with a panning shot from the plant across the actor. This creates an appealing effect whilst also adding a variety of camera techniques. The final shot is a lengthy shot of the car driving away into the distance as the music fades out, which i have done to highlight the end of the song, and implying how the summer has ended and therefore the music video has. Furthermore, I will use a variety of different shooting locations. Many
of them will be filmed in Ibiza, in a beach and sea environment with some lower
and brighter light footage. These can be edited to the music at points when
there is speak of “Nights” and such. I will then have shots taken at a festival
that is set by the sea, so there will be footage of stages and dancing. These
dancing shots will be put to the fast paced sections of the song. I will use an
establishing shot towards the start, that is time lapsed of a plane taking off
though reveals all the land below and will signify the start of the journey.
I will use media language mainly to convey the codes and
conventions of the text through my website as well as on the music video
itself. Now, upon looking at the media audiences i will be targeting mine
towards the 16-25 age demographic. As well as this it will be focused too an
A-B demographic - that of upper or middle class people. Due to this the
audience watching will want something more sophisticated. To achieve this, i
have chosen very idyllic scenes in a foreign country, which would appeal to
those who could afford to visit such places. Also throughout, I have made sure
the clothing used is fashionable and of a good quality in order for it to
relate to and appeal to my target audience, as they may want to wear these
clothes or wear them themselves. Next, due to my age demographic being younger,
i will use actors of the same age, in order for them to relate closely and see
themselves in the actors. Finally the setting i want to be summery - in a
variety of different open places to reinforce the idea of freedom. Moving too the media industries, my video will
be linked to the Universal Music group, who run and manage it. UMG are a well
established business, with several other artists in their portfolio. Because
they are so established, they will want a professional video to be associated with
them - meaning it must be to a high calibre. The representation is a key factor
of my video because it all ties in with the target demographic. I want to
highlight the the representation of freedom amongst teens. To show this i will
have some shots of people dancing freely in a public or festival environment to
incorporate the idea of not caring about what others think.
In terms of the actors i will use in my video, I will use
two main characters, though several other people may be visible in background
shots of the festival. The main actors will fit into the 16-25 demographic as
they are both 17. This therefore makes it suitable to the brief set in the
video. Also, both of these are going to be girls though they are signifying two
different parts of teenage life. The first will be about appreciating freedom
and life, and so will mainly be set by the sea abroad. The other though, will
be used in dancing scenes wearing vibrant clothing and showing how you should
not care about what others think, and too be yourself. The male gaze is present
in my video, as I believe it fits in with the traditional dance genre.
With my website, I have used several ways to explicitly link
together the two media products. By doing this, it allows ‘Supremo’ to
essentially become a brand and so heightens the idea that they are a realistic
and professional artist. What I have firstly done is ensure that the same
beaches used in my video, have been used as still shots in the background of my
website – creating a relationship between the main theme in the video and the
website. I have also ensured that the title on my video is consistent with the website
in terms of font, and that this font type is replicated on the website itself.
I have made it a rather contemporary looking font, that has thin angles though
looks sleek and modern in order to appeal to the demographic whilst also
representing UMG well. Within my website, I have used my video as the main
feature on the main page. It automatically starts once going on the site –
seeming once again professional. Furthermore, I have used an identical weather
setting on my website as it is on the video, with a summery and vibrant look –
appealing to my target audience due to their love of summer.
Overall, I have used both a website and video to promote my artist ‘Supremo’. By tying together these two things, the artist essentially becomes a brand with certain things which I have made present – like the sea theme on both and the same font used all over. I have also linked together the Instagram page, so when you click the Instagram icon on my website, it takes you too the page. This is the same with the youtube link, which will take you too my video. By incorporating these, we see Supremo has an identity, and the website works as an aid in order to boost the professionalism of the video whilst also almost giving a back story.
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