Radio 1 listener demographics


Categorisation:
Audiences are categorised and measured by RADJAR (Radio joint audience research) which is the official body in charge of measuring radio audiences in the UK. Its jointly owned by BBC and radio centre on behalf of commercial sector.

RQIU framework:
A standard part of trusts service reviews and is used as a basis for this performance analysis.

Reach: extent to which BBC services are used by the audience.

Quality: Measured in terms of audience perception of various aspects of the quality in programmes and channels.

Impact: Extent to which BBC content delivers BBCS public purposes. The audience research and public consultation are the primary evidence sources we use to assess delivery here.

Value for money: Consideration of performance alongside cost to provide perspective on cost effectiveness.



BBC aims to reflect a diverse young audience for Radio 1.

Should be representing whole uk population.

Focusing on Diversity of young people.

Presenter line up, music and content should reflect audience it is targeting.

Ethnic minorities.



Reach:

9/10 (90%) of adults listen to radio each week - figure which has been stable past 4 years. BBC radio reaches of 67% of adults each week and BBC network radio reaches 61%.

Radio use got lost by 3% for 25-34 year olds.

ABC1 demographic has increased in radio use.

C2DE has decreased in radio use.

Reach of parts of UK.

UK - increased 1.6% radio.
Wales - 6% ^
Scotland 3% 6

15-29 grow. 42.7%--> 39.7%

ABC1: 43.3 --> 46.1.


Audience interaction:

Programme often has audience on phone, choosing tracks and occasionally encourages them to think they are producing a segment, choosing tracks for certain amount of time.

'Mates around the table' collective presentation style and mood of address makes audience feel as if they are part of that group of friends, talking about where they went last night or what they saw.

Use social media to bring people to radio.

Twitter - promotes issues of social, financial, health or educational importance for Radio 1's audience.




Listening to Breakfast show:
Music-
live music
kanye west, reflects age group.
1975 reflects age group
techno songs reflects age group.

Reflection of audience-
Joe lycett, is bisexual
Speaks about backpacking, interests teens in demographic on gap year.
Speaking about ellie goulding
Mocking about radio 2