Firstly, we see that the cover adopts a vibrant yet professional look, presenting a large photo of Liam Gallagher. The photo we see seems to be of very high quality, and clearly attracts people at first sight. The star in mention is one of the biggest names in the music industry and to older people he will be easily recognised. This specific cover has a very in your face impact due to colours used, though they also create quite a contemporary and modern look to it. We see a rather mellow turquoise as the background, though this is contrasted with such a powerful pink of the coat he wears. Both these colours work to bring out the blue and grey colour of his eyes which once again make the cover look more appealing. Once analysing the text we see Liam is written in large bold letters. It is also in the centre of the page which creates the impression of it looking quite imposing, but stands out to the reader - emphasising how the main feature is of him. The was it is followed by a quote also and is very simplistic, makes the whole magazine seem much more special and so helps entice the reader to buy it. Finally, something else to be focused on is how not only is the lettering in the centre, but so is Liam himself. By doing this it makes the magazine seem different to others and once again adds to the idea of it being so special. 

Next, we see another very vibrant cover that uses this time a much more art themed presentation. We see that Morrissey is shown in black and white and appears as if he has been drawn on. To people wanting to buy, having it in black and white -compared to the deep yellow and orange surrounding it - helps the image of him to truly pop out, whilst also suggesting the magazine could be reminiscing on his past, which for older people could attract them to it as they may recognise him. The way the big issue states its £2.50 in the top right of the magazine is essentially its version of a barcode and highlights how it is only sold on the street, so there is no need for one. Another thing to look at is the way that the big issue logo is printed in white to match the other lettering that surrounds it. This is different to other big issues like the one above, and shows how the masthead isn't as important as the main cover picture in the sense that it can be changed in terms of colour and position - something different to newspapers. The way they do this could be because maybe they don't want the focus to be as much on the fact it is a big issue magazine as that may put people off, so they would rather push the focus onto a powerful front cover. Another point we can look at is the language used in it. 'Cantankerous' is a rather complicated form of vocabulary and so emphasises how this magazine can be for anybody and not people possibly associated with homeless. 

To begin with, we can see straight off the bat that it possesses a roy Liechtenstein style of cover which is most obviously rather in your face and powerful, which again will attract the audience. Furthermore, as Roy is a very famous artist and is art is incredibly expensive, it possibly conveys to the reader that the magazine is upperclass - thus pushing aside the fact it is sold by homeless people, prompting more to by the magazine. Another point, is the sell line beneath the masthead states the magazine is a 'hand up, not a hand out'. This little statement is something the magazine do in order to once again abolish the idea that the magazine is simply something given out, and that it is a real magazine. Furthermore, it suggests that the magazine is really helping people not just a common handout. Furthermore, we see a plug on this cover stating 'page 9' which is conventional of other magazines and so once again highlights how this is no different to other news magazines. In the cover we also see a caption coming out of the womans mouth stating 'but i wanted something from the big issue shop'. This is funny as they are incorporating the magazine itself into the cover. This follows with the caption 'only the big issue can make your mother happy, don't let her down' which is written bigger so can be read by people walking past. It is also rather funny as a jokey way in order to get people to buy the magazine, stating how big issue can make your mother happy as it was a mothers day edition. The whole cover fits in with the mother day theme, with the cover being a woman though in the roy litchenstein style.